We work to improve the quality of life of the elderly by promoting Active Ageing (AA) programmes with particular attention on more vulnerable people. Active Ageing policies are considered to be ideal for tackling an ageing population and for approaching this phenomenon as an opportunity and challenge that involves the whole of society.
Active Ageing is based on the fact that older people are active contributors as well as beneficiaries of society's development and the aim is therefore not to cover their needs but to recognise their involvement in society, ensure they enjoy equal rights and that their concerns are met.
For this reason the "la Caixa" Foundation works to assist the elderly in their lives, taking the following into account:
The different dimensions of their lives: their health, physical and mental activity and their family and sentimental ties.
The individual conditions of each person: their level of education or professional experience, among other aspects.
Taking all these aspects into account, we design a programme of activities and experiences with the following aims:
Promote social relations, quality of life and prevention of unwanted situations.
Reduce vulnerability and the risk of marginalisation.
Encourage the transfer of knowledge and innovation.